Marketers casually talk about the risks associated with trying new brands. Upstream Special Projects Executive Jennifer Bongar tested the limits of this kind of thinking this weekend as she and her husband entrusted their lives to the AJ Hackett brand for the world's highest bungy jump off the Macau Tower.
Jennifer's video demonstrates three things:
- Hard-won reputations can help convince rational people to do otherwise completely irrational things;
- Video is incredibly powerful – every one of Jen's colleagues, friends and family will get their own taste of the AJ Hackett experience soon, thanks to YouTube, Facebook and our own internal platform, KnowAboutUpstream; and
- Jennifer redefines grace under pressure.
