Welcome to Without a Paddle, a blog by Upstream Asia, a public relations, marketing and corporate communications consultancy with offices across the Asia Pacific region.
"Without a paddle" describes how many of us feel when confronted with the challenges, contradictions and vagaries of modern communications in this part of the world. All too often, particularly when applying purely Western approaches and experience, we find ourselves feeling stranded in deep and often treacherous waters.
We hope each post - or paddle – will help keep you on course, whether like us you’re paddling hard upstream or just going with the flow.
The writers of this blog are mostly the management team at Upstream Asia, but on occasion, we will have guest posts written by our partners and clients who may also have valuable insight to share.
Finally, this blog aims to be a starting place for conversations . So let us know your views, opinions and questions in the comments or contact one of our offices if we can be of help.
